Redefining success through purpose
supporting brands, nonprofits, and mission-driven organizations to affect social change. Experience
past clients
Meet Sheena
A former Director of Media Sales & Partnerships at NBCUniversal with over 17 years of experience across advertising and marketing strategy, Sheena is a Libyan-born Filipina largely raised in Los Angeles, bringing a unique point of view shaped by culture, curiosity, and storytelling. Her career spans premier entertainment brands and Fortune 500 companies, where she worked with organizations on storytelling, audience engagement, and strategic growth.
Today, Sheena is a public speaker, brand impact strategist, and advisor with a diverse portfolio — becoming a shareholder in varying businesses, supporting purpose-driven nonprofit foundations, and advocating for mental health. Her work reflects an evolving definition of success rooted in intention, presence, and meaningful, lasting impact.
At the core of Sheena’s work is a belief in redefining success — moving beyond traditional metrics to center purpose, human connection, and sustainable growth. Whether advising organizations, speaking on global stages, or building community, she brings a human-centered approach to leadership, storytelling, and growth.
Work with me
Consulting
With extensive experience across media, marketing strategy, and partnerships, Sheena offers advisory consulting across brand impact and go-to-market initiatives. She partners with organizations to clarify positioning, align purpose with growth, and drive long-term business and cultural impact.
Podcast Guest
As a public speaker and brand impact strategist, Sheena shares insights on branding, media, leadership, and redefining success in today’s evolving workplace. She also speaks openly about mental well-being and navigating personal and professional growth with intention.
Motivational Speaking
Blending strategy, lived experience, and advocacy, Sheena engages audiences through conversations on burnout, mental health, and redefining success beyond traditional metrics. Her talks empower individuals and organizations to lead with clarity, resilience, and purpose.
Why work with me
knowledge and strategy
Bringing specialized knowledge across brand, media, and impact strategy—curating effective, thoughtful approaches tailored to your goals.
CUSTOMIZED SOLUTIONS
Offering a tailored, collaborative approach grounded in your objectives, audience, and evolving market conditions.
INNOVATIVE STORYTELLING AND IMPACTFUL PARTNERSHIPS
Access thoughtful storytelling and impactful partnerships by leveraging industry insight, lived experience, and a trusted network.
Redefining Success with Sheena Katz
A reflective space for essays, conversations, and shared experiences exploring how we redefine success, fulfillment, and joy — on our own terms.
Transform your vision into reality with expert strategy
Let’s talk.